In this note, we take a look at the on-demand Human Capital Management industry and analyze SAP’s cloud strategy. In CY2013, both these companies reported strong cloud run-rates, although SAP marginally edged out Oracle with a higher cloud revenue growth rate. (See: What To Expect From Oracle In 2014?) Earlier this year, Oracle stated its plans to acquire Bluekai, a data management platform to personalize marketing programs, marking its fourth acquisition in the digital marketing space. (NYSE:ORCL), is furthering its cloud footprint with rapid acquisitions in the digital marketing space. In comparison, SAP’s largest enterprise software rival, Oracle Corp. SAP’s third acquisition in these areas, the company augmented the former with the the acquisition of SuccessFactors and and the latter with the acquisition of Ariba, which SAP acquired in 2012. Fieldglass is a leading provider on on-demand procurement and contingent labor management solutions and will leverage SAP’s expertise in both Human Capital Management (HCM) and Supply Chain Management (SCM) software. German software developer, SAP AG (NYSE:SAP), announced its plans to add Fieldglass, a cloud-based Vendor Management System (VMS) company, to its cloud portfolio.

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